When using this checklist you should also refer to the 'Guide to Internet Point-of-sale Tobacco Advertising' which explains in more detail the rules covering internet point-of-sale tobacco advertising.
Internet point-of-sale tobacco advertisements must:
- include a purchase facility*
- use a standardised layout and format using the same font and font size (so no product is displayed more prominently than any other product)
- use black text on white backgrounds (other than hyperlinks which may be blue after use), and
- include a statement that the prices include all taxes.
*definition of a purchase facility is described in more detail on page 4 of the 'Guide to Internet Point-of-sale Tobacco Advertising'.Internet point-of-sale tobacco advertisements and their associated purchase facilities must:
- display a warning that it is illegal to sell tobacco to people aged under 18 at the top and bottom of each page of the advertisement**
- display a warning that it is illegal to purchase tobacco on behalf of people aged under 18 at the top and bottom of each page of the advertisement**
- display a health warning message and corresponding graphic at the top and bottom of each page of the advertisement**, and
- include a system that limits access to the advertisement to people aged 18 and over.
** where tobacco advertisements are specifically designed to be accessed only from a mobile phone – for example, via a mobile phone application – graphic health warnings and age warnings must be displayed using prominent ‘pop-ups’.Internet point-of-sale tobacco advertisements are permitted to include the following information:
- product names
- prices (inclusive of all taxes) and information about any other charges payable (for example, delivery charges)
- package size or weight of products
- item numbers or codes for products, and
- country of origin of products.
- words that make claims about or describe the appeal of tobacco products
- words or images that are intended to entice a person to purchase a tobacco product
- words that contradict, qualify or modify a health warning marked on the tobacco product being advertised
- images of tobacco products
- more than one price for each tobacco product (for example a ‘regular’ price and a ‘sale’ price), and
- content that promotes another site containing a tobacco advertisement or solicits internet traffic to a tobacco advertisement.